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Step 1:
The Goal
Wintrust knows their neighbors, and wanted to provide value back into their community. Wintrust came to KNDRD for help translating their commitment to the community through creative development, production, photography and content creation.
Step 2:
finding the gaps
To do this, KNDRD analyzed gaps in Wintrust's content and social media and identified what was missing. What they needed was visual translations of their community involvement.
points of connection
Step 3:
KNDRD participated in multiple Wintrust projects to provide coverage and production. We provided Authenticity Audit, Brand Development, Film + Photo Production, and Digital + Social Content to create a cohesive story that connects Wintrust to the Community
The impact
Step 4:
KNDRD supported Wintrust through 15+ photo shoots and the creation of State of Impact videos. Showcasing the stories of real people who use Wintrust every day, creating the connection Wintrust wanted with the community.
THE APPROACH
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