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Step 1:
The Goal
Visitorship at The Field Museum from the African & African American community does not reflect the racial makeup of the city, the state, or the country, with just 3 percent of visitors identifying as Black or African American. The Field Museum is looking to build a relationship with those communities of Chicago that makes them feel connected, reflected and welcomed.
Step 2:
finding the gaps
We believed that with the right level of understanding, The Field Museum can create a healthy, enduring relationship with African and African American communities throughout the city. We came together as a group to help The Field Museum gain deeper insight into the thoughts and desires of the communities we are a part of.
Step 3:
points of connection
We identified and recruited 5 council members to share their honest opinions, criticisms, and direction in response to various prompts and ambitions of The Field Museum. We hosted long sessions that were that generated a roundtable discussion where we reviewed assets, statements and strategies of the The Field Museum.
The impact
Step 4:
KNDRD worked with artists as collaborators to develop small hands-on workshops to support the Africa Fashion exhibit. This bi-weekly hands-on workshop offered a repeatable way to engage with African Fashion. Designed for smaller audiences, the sessions explored artistic elements from the exhibit through guided, interactive activities.
THE APPROACH
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