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Step 1:
The Goal
Feeding America collaborated with Growing Home, an urban farm and development center in Chicago. Their goal was to showcase the incredible work done by these organizations and share the message of food accessibility for everyone.
Step 2:
finding the gaps
KNDRD provided Feeding America with Creative Direction and Film + Photo Production to help connect organizations across states, just like this collaboration with Growing Home, right here in Chicago.
points of connection
Step 3:
With KNDRD’s close connections to the community of Chicago, Feeding America came to us for production of photoshoots and videography to document the daily lives and process of Growing Home and Feeding America.
The impact
Step 4:
This collaboration led to stunning images and video representing what Growing Home Chicago is capable of and what they do right in our own backyard, giving the organization a greater sense of community.
THE APPROACH
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