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Step 1:
The Goal
Coors Light aimed to launch a captivating HBCU Black culture campaign that celebrated diversity and showcased their commitment to inclusivity. The visuals they needed to create in this campaign had to reflect that healthy community and its neighborhoods in action.
Step 2:
finding the gaps
When creating a sense of visual narrative, the challenge is always to make sure the photographs hang together as a cohesive story yet are strong enough to stand alone. Together we made that happen.
Step 3:
points of connection
Our creative agency provided cultural consulting and strategic creative direction to create visually stunning content that embodied the brand's refreshing and adventurous spirit.
Step 4:
The impact
KNDRD delivered photography and video for Coors light, resulting in a successful HBCU Black Culture campaign. The campaign reinforced Coors Light's commitment to inclusivity while also celebrating southern culture.
THE APPROACH
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